I think people are angry because they are getting left behind by a brand they once loved. They design for people who can afford $1,000 phones, which leaves me, a middle-class former Apple loyalist, behind. It could even be argued they don't design for middle-class people. The rich and the poor are getting further and further apart. I see what's happening with Apple as the same as what's happening with our society. CNN breathlessly reports 'Apple monitor stand that costs more than an iPhone sparks online uproar.' Engadget writes 'A $999 monitor stand is everything wrong with Apple today.' Gizmodo says '$1,000 feels like a lot of money for a monitor stand.' In the latest 'let's make a big deal about something' outrage-fest that our society is now addicted to, the Pro Stand has supposedly drawn a backlash for its $999 price.

With the Pro Stand, you get a display that feels weightless, moves effortlessly where you want it, and stays exactly where you leave it.' The angle of the display stays true even as you adjust the height. Precision tilting and 120 mm of height adjustment help Pro Display XDR adapt to any viewing condition. The latter is a rather sophisticated piece of design and engineering:Įnter a caption (optional) 'The Pro Stand makes every adjustment of your display feel seamless. At this week's Worldwide Developer Conference, Apple announced their new Mac Pro desktop, Pro Display XDR monitor and Pro Stand.

Apple stand $999